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Video View: The Futureheads, Death Set and Rivers Cuomo

Welcome to Encoded's shiny new music video show, designed to give you a peek at some of the very best visual fodder that's accompanying the latest single releases. In this episode we're given a behind-the-scenes insight into the making of a video with The Futureheads' 'Beginning of the Twist'; The Death Set get creative with Polaroids in 'Negative Thinking' and ex-Weezer main man Rivers Cuomo goes back to basics and simply pops on a bobble hat. Feel free to suggest other worthy videos we should be looking at in the comments section below.

Transcript

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Hi, I’m Nate Lanxon and you're watching Encoded's brand shiny new video show, where we'll show you some of the best new videos rocking our world wide web this week.

First up is the new promo from The Futureheads, which accompanies a comeback single that makes me want to scratch the eyes out of my head. It's called 'Beginning of the Twist', which they release through their own label Nul Records on March the 3rd.

Since being unceremoniously booted in the face by their old label 679, the Sunderland indie pensioners have been conspicuous by their absence from the scene. It's a shame they didn't learn how to make good music during their unemployment, but they sure hired the right guy for their video.

'Beginning of the Twist' demystifies the whole video-making process, incorporating the storyboards and green screens behind the fast-paced affair – a lesson that you should never believe your eyes. I'm in front of a green screen now, and I'm actually completely naked. Modern technology eh, what would we do without it? Futureheads follow up the single with their third album, This is Not the World, in April, with a full tour to support.

Our next video comes from The Death Set, the latest signings on Ninja Tune's new imprint Counter Records. This track is called 'Negative Thinking', and features on their MFDS EP, which came out on Monday.

The DS stands for Death Set, so I'm sure you can work out what the MF stands for, and the EP is a pre-curser to their first full length album, Worldwide, which will be out on April 7th. Check out the nifty moving Polaroids by visual artist Danny Baxter.

The final vid comes from ex-Weezer main man Rivers Cuomo, whose first solo long player Alone came out last week on Geffen. Though not as visually challenging or inventive as the other two videos in this show, this promo for 'Blast Off' shows that you don't need money, tools and mad skills to make a good video, you just need to get your subject to put a bobble hat on and sway rhythmically to the music. Hey, get him to take you on a tour of his home town too. It all works here.

The album is a collection of stuff the Cuomo wrote in his room from about 1992 onwards, explaining the lo-fi feel of the whole thing, and he says that the album contains a few songs from his unfinished rock musical 'Songs From The Black Hole'. Rock musicals are generally rubbish, so please join me in prayer that Rivers never, ever completes it, and instead gets back to work with Weezer, because I miss them.

That’s it from me. See you next time.

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